Creating a Brand Voice For The Art Büro
Before launching in Autumn 2020, I wrote copy for Barcelona-based art advisory The Art Büro - creating a friendly yet informed brand voice with an ideal client in mind.
My original brief was to write content and bios for social channels and a new website, introducing the brand to an upmarket, international audience for the very first time. I also put together welcome emails for the very first subscribers to the mailing list, crafting a super cool introduction to the brand for art lovers.
Following the initial brand launch, I continued to work with The Art Büro on a freelance basis, creating weekly newsletters, writing for the blog and creating seasonal content such as events guides, lead magnets and Christmas gift guides.
"It would be hard to talk in anything but superlatives of Julia’s work ethic and talent as a copywriter. She has been with me and my company since day one and has helped shape the voice of my business. With her words she has undoubtedly played a key role in establishing us as experts in the art market in Barcelona.”
- Gabriella Sütöri, Founder and CEO of The Art Büro
Other Copywriting Services for The Art Büro:
Lead Magnets & City Guides
Instagram Content Plan and Captions
Email Newsletters
In need of a writer? Reach out and say Bonjour - I’m always on the lookout for exciting projects and brands to collaborate with!
See More Examples of My Work
Project Brief: Write a twice-monthly Blog for Easywalker, an innovative stroller brand in Amsterdam, based on the key brand message that "Life is Glorious."